Press Releases
FORBES.COM FEATURES TRANSAMERICA INSURANCE & INVESTMENT GROUP’S MICHAEL BABIKIAN ON CMO NETWORK
LOS ANGELES, CA. (January 25, 2011) - Forbes.com invited Michael Babikian, Senior Vice President and Chief Marketing Officer of Transamerica Insurance & Investment Group (TIIG), a marketing unit of Transamerica Life Insurance Company and its affiliates, for a one-on-one on-camera interview to discuss his perspective on the impact of the financial crisis on insurance and investments, the marketplace at large and TIIG's outlook for the future.
"Since the CMO Network on Forbes.com is the must-read spot for the latest marketing, advertising and media news, trends, insights and analysis, I was honored to have the opportunity to share my perspectives with the Forbes.com viewers," explained Babikian.
The interview, filmed in New York City in December, was conducted by Melanie Wells, Executive Editor at Forbes. Their discussion referenced TIIG’s distributors, whom Babikian described as "heroes," touched on TIIG's partnership approach to the distributor/carrier relationship, and highlighted strategies the business unit is employing to cut through the white noise in the marketplace.
"Having Michael featured on this site showcased the kind of talent we have at Transamerica," said Marty Flewellen, TIIG's president. "We're fortunate to have someone of Michael's caliber at the helm of TIIG’s marketing initiatives and we’re pleased he was able to share his vision with others in the business community."
To view the 3-minute interview, click HERE.
About Forbes
Forbes is the champion of free enterprise, delivering trusted, thought-provoking analysis, original points of view and empowering lessons to business leaders across the globe. Forbes' portfolio includes Forbes, Forbes Digital, ForbesLife, ForbesWoman, Forbes International Editions and Forbes on Fox. Together their platforms attract 50 million people each month, making Forbes the largest business media brand in the world.
About Transamerica
Transamerica Insurance & Investment Group, a marketing unit of Transamerica Life Insurance Company (TLIC), offers an array of innovative financial services and products designed to help individuals, families and businesses build, protect, and preserve their assets. Products and services offered through TIIG are underwritten by TLIC or its affiliated statutory insurance companies, and include term life insurance, universal life insurance, variable universal life insurance and fixed annuities. TLIC is an AEGON company. AEGON is an international life insurance, pension and investment group based in The Hague, the Netherlands, with businesses in over 20 markets in the Americas, Europe and Asia.
For more information about Transamerica, visit www.transamerica.com.
